Two years of it

Speaking and teaching

I teach growth and performance marketing at university level. It is the fastest way I know to find the holes in your own frameworks. If you cannot explain to a room why something works, you do not understand it yet. I also speak at conferences and company events.

AAB University · Pristina, Kosovo

Faculty & programme lead

I teach and lead programmes at AAB University, one of the largest universities in the Balkans, shaping the next generation of digital marketers and business innovators.

Digital Marketing

Digital Business Programme

Performance advertising, analytics, SEO, social media strategy and growth frameworks. Students work on real campaign briefs with live data.

Innovation Management

Digital Business Programme

Strategic frameworks for digital innovation, product development and disruptive business model design in today’s technology landscape.

Marketing & Management in Cosmetology & Aesthetics

Cosmetology & Aesthetics Programme

Business management, brand strategy and marketing principles applied to the beauty and aesthetics industry.

Digital Marketing & AI Programme

Programme Lead

Leading the university’s dedicated Digital Marketing & AI programme. Designing curriculum, integrating AI tools into marketing education and preparing students for the evolving industry.

Speaking topics

Keynotes · workshops · panels

Three talks I can give without notes. Each one comes with the account data behind it, not just the theory.

What AI actually changes about growth workI use AI to shorten the distance between a question, a hypothesis, a test and the next decision. Which parts of that chain it compresses, which parts it cannot touch, and the workflow that comes out the other side.
Connecting acquisition, conversion and retentionHow to join the three so you can see what is actually driving revenue, rather than three teams each reporting a number that looks good on its own.
Attribution after the cookieServer-side tracking, incrementality testing and multi-touch models. Mostly this is a talk about which numbers in your dashboard are counted and which are assigned, and why the difference decides what you do next.

Tell me the room and what you want them to leave knowing.

Keynotes, workshops and panel discussions. Each talk comes with the account data behind it, not just the theory.

Book a call