About Me

I'm a growth marketer, lecturer, and founder based in Kosovo, where the mountains remind me that the best paths aren't always the easiest ones.

With over a decade of experience in performance marketing, I've helped companies from early-stage startups to established brands scale their growth through data-driven strategies and creative experimentation.

As a lecturer at AAB University, I teach the next generation of marketers how to think strategically about acquisition, attribution, and optimization. I believe in sharing knowledge openly and helping others avoid the mistakes I've made along the way.

My approach combines rigorous analytics with creative thinking. I'm equally comfortable diving into attribution models and brainstorming ad concepts. The best marketing happens at the intersection of art and science.

When I'm not optimizing campaigns or teaching, you'll find me hiking in the Kosovo mountains, exploring new coffee shops, or experimenting with AI tools to push the boundaries of what's possible in marketing.

Let's build something great together.